Expert: Bob Bly

I'm doing a bit of research online today, looking for resources to help me as I "grow" my projects. I came across a professional copywriter named Bob Bly whose materials look like they will be extremely helpful in getting me off to a good (that is, profitable) start. His website http://www.bly.com/newsite/home.html (especially the newsletter archives http://www.bly.com/archive/ and his blog http://www.bly.com/blog/index.php) have a wealth of information. I'd like to check the library for his books.